Hello, are you looking for a template with an attractive design for your WordPress website? Before choosing any template you find out there, you must first know which one should be the right one, so we will tell you how to choose a WordPress template. That is, 7 precise factors to take into account to choose one that is really worth it. Let’s get started!
What is a WordPress template?
It never hurts to have the concepts in mind to know that we are talking about the same thing. A WordPress template, also known as a “Theme”, is the appearance -and with it the organization of the elements- that a website created in this CMS will have.
If you want to have a web design that meets your requirements and needs, you only need to choose a template that best meets your design and usability needs. Templates will give you an eye-catching site for your audience without having to touch a single line of code.
How to choose a WordPress template correctly? 7 factors to consider
But when looking for templates you can’t just look for them to be pretty for your site; you have to look at other equally important aspects, and that’s what this post is about. Here are the 7 things you need to know to choose a WordPress template correctly.
Choosing a template that integrates responsive design is a must for any website that wants to move forward and grow. Fortunately most of the premium WordPress templates already meet this requirement, even most of the free ones. But of course, it’s always a good idea to check in the template description that it indicates Responsive Design. You can also use tools like Responsinator or Screenfly to check it.
2. Loading speed
We have already talked a lot about how important the loading speed of your website is. After choosing a hosting that meets this purpose of optimization, the next thing would be a WordPress template that also does. It is therefore imperative that the template allows our website to load faster than before. Improving the user experience is also about pleasing Google so that it will think about ranking us higher someday.
3. Reputation or ratings
This should be the first factor you should look at in your search. Does it have more positive or negative reviews? What do those reviews say? Is it generally well received by users? Seeing the opinions of users who have already tried it will help you a lot to know if it is worth it or not.
In sites like Themeforest you will have a lot of information in this regard: Number of sales/downloads, opinions of other users and, best of all, the answers of the developers themselves to the doubts of those who have already tried it.
4. Level of customization
Again, if you are avoiding entering the template code, then you should choose one whose degree of customization offers at least enough for your needs. Easily change the font, place sidebars, edit the site header, color and shape of buttons, menu styles, backgrounds, and so on.
5. Technical support
Very important. Even if we think we will never need help with a template, it is always welcome to have one that provides a good technical support system.
At some point we may have design problems, and you will need someone to help you solve it as soon as possible.
6. Frequency of updates
If you find a template that has excellent reviews, but it is from 2015, we suggest you not to choose it. It is vital that a template is kept up to date so that you don’t have to worry about vulnerabilities in it and be exposed to cyber-attacks. Themes that are really worth it are those that also receive regular updates, don’t forget that.
7. Inclusion of a visual layout designer
This is your choice; if you want to design your website in the fastest and easiest way possible, then you should look into this aspect. You could choose a Theme that includes a visual layout tool such as Elementor or WP Bakery.
Free or paid template?
Free templates usually fulfill the basic functions and little else, and are more restricted in terms of customization. But they would suit you if you are just starting out with your site and first want to familiarize yourself with them, see how they work, what you can start doing, etc, and/or also if your budget is smaller.
On the other hand, the paid ones offer better features, fewer failures and more answers from technical support, so they are a good idea if you plan to spend a little money in exchange for more peace of mind and speed of work.
Now, if you want to know directly which one is better or which one we would strongly recommend, the answer is simple: the paid ones.
Other elements that would also be great to keep in mind would be, for example, the inclusion of plugins and the number of elements on screen, but to expand all this information you can consult the 10 Keys shown in Aula CM (Spanish). Now you know how to choose a WordPress template, see you next time!