Do you want to start capturing your first leads or do you want to increase your database? Well, in any case you need to know what a Lead Magnet is, and here we want to give you all the information about this excellent tool to connect with your target audience and gain more web authority.
What is a Lead Magnet?
It’s very simple: Also known as a lead magnet is a piece of content that you offer free of charge to your visitors in exchange for them leaving you their contact information (e.g. email at least). The content in question can be an eBook, a course, a discount, an infographic, etc.
Depending on your business, one lead magnet may be more useful than another. For example, if you have an eCommerce, offering a discount could be very ideal; or if you have a personal brand website, offering an ebook could be appropriate.
Types of Lead Magnets
There are different types depending on the content and the format in which they are promoted.
In terms of content, the most common and used types are:
- Training courses
- Newsletter subscription
- Reports and statistics
- Templates to manage or automate some process
And about the format, there are the following types:
- Pop-ups or pop-up windows
- Call-to-action buttons at the end of some content.
- Advertising space within your website, such as in the header, footer or sidebar.
- Buttons that encourage subscription in the middle of a piece of content.
How to create a good lead magnet?
You have to start from the fact that there are currently thousands of websites that offer content for free, so to stand out you have to offer quality content, but beyond that, it has to be original and to the liking of your target audience.
In other words, the content you offer, whether it is an ebook or a webinar, must focus on solving a real problem for your audience, or on satisfying a need, and it must do so in a way that is appealing and in a format that your audience really wants to consume. Does your target audience like ebooks or guides more, or maybe they are more of a consumer of infomes? Whether your lead magnet will be successful or not depends in part on this.
Finally, it is important that the product you decide to make is closely related to your business niche, logical, isn’t it? If you are a baker, you could take a course on how to make bread. Besides that you should start an optimal advertising campaign on your website and outside of it.
Not to mention that you should avoid making the most common SEO mistakes, so that the visitor does not get scared when entering your site, increasing the bounce rate and losing the opportunity to generate leads.
Where can you show it to promote it?
Usually the Lead Magnet is presented to visitors through a Landing Page or Landing Page, in which you make use of some phrase with a hook that encourages them to provide their data and get the product, along with some of its benefits.
However, although this technique works very well, it is not the only way to promote it, as we have seen, you can also show it by using pop-up windows, and you can even show it in your blog articles, as long as they are related to the lead magnet.
What is the importance of Lead Magnets?
These free contents are very important for your web business because, if they are of high quality, they allow you to achieve two objectives simultaneously:
On the one hand, it allows you to generate leads with which to increase your database of potential customers. And on the other hand, you provide valuable information to the user, to that potential customer.
Thus, the benefits would be:
- Offer quality content to the target audience.
- Gain web authority by showing yourself as an expert on the subject.
- Better positioning in search engines
- Attracting potential customers for your business
- Increased traffic to your website.
In addition to these benefits, you consequently have a better chance of improving your CRO (Conversion Rate Optimization) (spanish). Here you can see a CRO guide to optimize your web conversions.
That’s it! Knowing what a lead magnet is, now you just have to analyze your audience and think about which one would work best for your online project. But tell us, do you bet more on one type than the other? Are you already in the mood to capture leads? See you next post!